According to Chinese media outlet Haixia Metropolis Daily, many posts on SNS pointed out that the label on the limited edition plush toy keychains, a collaboration between Chinese coffee chain "Ruixing Kafei (Luckin Coffee)" and Sanrio's Japanese character "Hello Kitty," was printed as "HEELO KITTY" instead of "HELLO KITTY".

Looking at the reactions on SNS, while consumers in provinces such as Liaoning, Hebei, Heilongjiang, Hubei, and Jiangsu reported receiving goods with printing errors, some consumers in Guangdong Province, Beijing Municipality, and Tianjin Municipality uploaded images of correctly printed goods.

This plush toy keychain can be obtained by ordering a 59.9 yuan (approximately 1380 yen) double cup combo through Luckin Coffee's mini-program.

Luckin Coffee's customer service stated that this issue has already been reported to the relevant department and a dedicated person will respond later, and for consumers who received goods with printing errors, they would confirm and address the issue if contacted. (Translation/Editing by Yanagawa)